Radiator was awarded the 12-month brief without a pitch following project work for the brand earlier this year. The agency will be handling Raleigh’s consumer, business and event PR activity during its busiest trading periods over Christmas and into the New Year.
Radiator senior account manager Adam Paris heads the 12-month account. He will report into Raleigh’s national account director Maxine Rushton.
Radiator will also handle digital activity on ‘prolific bike blogging sites’ and is also charged with handling selective media buying activity.