The agency will focus on promoting the zoo’s conservation work with chimpanzees, and driving footfall to the ‘Budongo Trail’, which opens in spring 2008.
Porter Novelli has also just scooped an account with Edinburgh visitor attraction, The Scotch Whisky Experience. The visitor attraction has just been renamed from The Scotch Whisky Heritage Centre.
The agency will raise brand awareness and increase visitor numbers.
MD Angela Casey said the agency was seeing considerable growth in the tourism area.
CM Porter Novelli is owned and managed by its two directors: Angela Casey and Anne McMunn.