Anti-MRSA outfit hires Just

Preventative healthcare company Enturia has hired healthcare PR shop Just Health to promote a skin antisepsis product and battle misconceptions about hospital-acquired infections.

Just: wins MRSA brief

Just was appointed to work on its Chlora Prep system, which claims to reduce the number of bacteria on patients’ skin by as much as 99.9 per cent. The system, which is used by surgeons, prevents the transfer of bacteria from a patient’s skin into the bloodstream, which can cause serious infections including MRSA and septicaemia.

Just will roll out media programmes to support the launch of future ChloraPrep systems next year.

Just’s senior consultant Hatty Bates will head up the team and reports into Enturia’s marketing manager Simon Noble-Clarke.

‘It is important that our PR campaign enables ChloraPrep to cut through the noise in the media about MRSA,’ said Noble-Clarke.

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