Hit or Miss... Food for thought

After a glut of health warnings comes some good food news: a chocolate bar that is 'healthier' than 5lb of apples. So says Prestat, the Queen's chocolatier, who hired The Ideas Network to promote its new Choxi+ bar. The Choxi+, with its disease-fighting antioxidants and posh packaging, is exactly the antidote the papers needed after last week's dietary predictions of doom and gloom. The Ideas Network got half a page in the Daily Mail and a prominent slot in Metro. But is it enough to stop Britons weeping into their bacon butties?

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in