Hit or Miss... Food for thought
After a glut of health warnings comes some good food news: a chocolate bar that is 'healthier' than 5lb of apples. So says Prestat, the Queen's chocolatier, who hired The Ideas Network to promote its new Choxi+ bar. The Choxi+, with its disease-fighting antioxidants and posh packaging, is exactly the antidote the papers needed after last week's dietary predictions of doom and gloom. The Ideas Network got half a page in the Daily Mail and a prominent slot in Metro. But is it enough to stop Britons weeping into their bacon butties?