Disney is about to relaunch its family entertainment site Disney.co.uk on 10 December, bringing its entertainment portfolio into one place for the first time in the UK. It is also launching online multi-player game Toontown and other mobile games.
Taylor Herring will be supporting these launches as well as promoting the breadth of the Walt Disney Internet Group’s EMEA offering, which spans games, mobile content and websites. It will aim to persuade parents that Disney is a high-quality, fun brand that provides a secure online environment for their children.
Taylor Herring’s four-strong digital arm Force 10 will also implement an online campaign to drive traffic to the revamped site. Site previews and opinion-former events will also be held.
Taylor Herring secured the three-month account following a four-way pitch.