The campaign will specifically target children, students and retirees, urging them to give up some of their time to help the charity.
Volunteering jobs will be positioned as an opportunity to learn new skills. The Children’s Society will target the job pages with case studies to show how previous volunteers have used the experience in a positive way.
The charity will also aim to get coverage of the campaign in student papers. It wants students to help out on the charity’s national roadshow, which kicks off next February.
The roadshow aims to raise awareness of the charity, as well as getting the public to submit their childhood memories to its Good Childhood Inquiry.