The agency has been briefed to build awareness of Tesco Direct, an internet service offering shoppers 8,000 products, including sheds, sofas and cameras.
Brands2Life will also promote the store’s in-store electrical, entertainment, stationery and furniture ranges, with a focus on positioning Tesco as a Christmas shopping destination.
‘We are operating in highly competitive media spaces for Tesco around the likes of back-to-school, Christmas and the January sales,’ said Alex Williams, Brands2Life co-head of consumer PR.
