Brands2Life wins Tesco account

Brands2Life has won a 12-month retainer with ­Tesco to push its non-food products.

The agency has been briefed to build awareness of Tesco Direct, an internet service offering shoppers 8,000 products,­ including sheds, sofas and cameras.

Brands2Life will also ­promote the store’s in-store electrical, entertainment, stationery and furniture ranges, with a focus on positioning Tesco as a Christmas shopping destination. 

‘We are operating in highly competitive media spaces for Tesco around the likes of back-to-school, Christmas and the January sales,’ said Alex Williams, Brands2Life co-head of consumer PR.

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