Graham McMillan, CEO of public affairs and corporate comms agency Open Road, will explain what impact Gordon Brown’s Government has had on the lobbying landscape.
David Lewis, director of corporate affairs at the Association of the British Pharmaceutical Industry, will look at the best ways of dealing with increasingly media-savvy NGOs. And Cadbury Schweppes’ head of external comms Tony Bilsborough will host a workshop session on how in-house PROs can best manage agencies.
The forum will be held at the Marriott Forest of Arden Hotel & Country Club, Warwickshire, on 28-30 November. In-house PROs can apply for a free place at www.prweekforum.com.
