Jo Fox-Tutchener starts Beauty Seen PR with a client list that includes Ruby & Millie, Ruby Hammer, Cowshed and Paul Labrecque. The new agency is also handling PR for the backstage beauty pampering area at the Brit Awards.
The London-based outfit will specialise in PR, product placement, events and celebrity endorsement for beauty and wellbeing brands.
It currently has two staff, but it also has a panel of experts with whom it will discuss trends and ideas and test new products. The panel includes Grazia beauty director Nicola Moulton, Selfridges fashion director Alistair Scott and Radio 1 presenter Edith Bowman.
Fox-Tutchener previously headed up comms for both Tom Ford Beauty and Estée Lauder, a role she left two weeks ago. She will be replaced by Amber Hales, comms manager of Créme de la Mer.
