Estée Lauder boss in beauty startup

The former comms manager at Estée Lauder has teamed up with Exposure to create an agency dedicated to the beauty industry.

Jo Fox-Tutchener starts Beauty Seen PR with a client list that includes Ruby & Millie, Ruby Hammer, Cowshed and Paul ­Labrecque. The new agency  is also hand­ling PR for the backstage beauty pampering area at the Brit Awards.

The London-based outfit will specialise in PR, product placement, events and celebrity endorsement for beauty and wellbeing brands.

It currently has two staff, but it also has a panel of ­experts with whom it will ­discuss trends and ideas and test new products. The panel includes Grazia beauty director Nicola Moulton, Selfridges fashion director Alistair Scott and Radio 1 presenter Edith Bowman.

Fox-Tutchener previously headed up comms for both Tom Ford Beauty and Estée Lauder, a role she left two weeks ago. She will be ­replaced by ­Amber Hales, comms manager of Créme de la Mer.

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