Estée Lauder boss in beauty startup

The former comms manager at Estée Lauder has teamed up with Exposure to create an agency dedicated to the beauty industry.

Estée Lauder boss in beauty startup

Jo Fox-Tutchener starts Beauty Seen PR with a client list that includes Ruby & Millie, Ruby Hammer, Cowshed and Paul ­Labrecque. The new agency  is also hand­ling PR for the backstage beauty pampering area at the Brit Awards.

The London-based outfit will specialise in PR, product placement, events and celebrity endorsement for beauty and wellbeing brands.

It currently has two staff, but it also has a panel of ­experts with whom it will ­discuss trends and ideas and test new products. The panel includes Grazia beauty director Nicola Moulton, Selfridges fashion director Alistair Scott and Radio 1 presenter Edith Bowman.

Fox-Tutchener previously headed up comms for both Tom Ford Beauty and Estée Lauder, a role she left two weeks ago. She will be ­replaced by ­Amber Hales, comms manager of Créme de la Mer.

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