Honda wins Green Awards

The Honda Formula 1 team's efforts to demonstrate its environmentally friendly credentials were applauded at last week's Green Awards.

Honda’s myearthdream – featuring an image of Earth, in place of advertising and sponsor logos on the RA107 F1 car – won Best Green PR Campaign in the Over £100k category.

Honda also scooped the Grand Prix Award for best overall campaign.

The idea was the brainchild of Simon Fuller, founder of 19 Management.

The awards were organised by Satellite Marketing Communications in conjunction with PRWeek's publisher Haymarket.

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