IAS Smarts grabs building account

Building giant Wolseley UK has hired IAS Smarts as its retained agency.

Wolseley, the country’s largest supplier of building materials, dropped B2B firm Camargue as its corporate comms agency earlier this year (PRWeek, 18 July).

IAS Smarts’ Birmingham office will work with Wolseley’s in-house comms team to promote its building brands to trade and regional media.

The agency will promote Wolseley’s ‘green’ products and Sustainable Building Center, currently under construction in Leamington Spa.

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