2 MINUTES WITH: Roger Kasper, editor, thedailygoss.com

Thedailygoss.com is a new gossip blog, updated 24/7 to keep up with the latest news in the entertainment world.

2 MINUTES WITH: Roger Kasper, editor, thedailygoss.com

Tell us about it.
The site is very ‘showbizzy’ and features all the hot celebs you’d expect to see – Britney, Paris and Lindsay from the US, and over here people like Charlotte Church and Girls Aloud. It’s a consumer site but it’s good for journalists as well; it’s a one-stop shop and a working tool for people about to rush into features meetings.

What is the content like?
The site has a very gossipy style, running all the big stories but featuring picture and video content. Exclusive images have worked very well so far, and we try to source our own videos rather than relying on YouTube. We’re a bit of a showcase for the media itself.

Please identify your audience.
Our audience is very much the 18 to 34 age group, and we’re female-skewed – which is the nature of the beast. We’re after the women’s weekly market.

Many weeklies don’t have websites because it kills their core product, the magazine itself. But this is our core product. Our main competition is the tabloid press. The websites that come closest are HeatWorld and Now’s website, which feature videos alongside their news.

What are you looking for from PROs?
We’re looking for exclusive stories. Behind-the-scenes clips are interesting as well. It is not always possible to do, but it is good if you can. We’re interested in anything to do with music, film, and lifestyle. We’re also starting to run competitions as of this week, so we need PROs to help out. We’re always on the lookout for prizes. Also, are we on your mailing list? I don’t want to miss out on regular updates so make sure you check.

Any pet peeves that PROs should avoid?
Don’t send stories that have no visual content. Think about pictures or videos.

Publisher The Daily Goss Limited
Circulation 60,000 readers in its first month
Frequency Updated between 9am and 7pm
Telephone 01474 832052

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