Boston joined the agency this week after four years at the pharma firm. She will head up several recent account wins for undisclosed products with GlaxoSmithKline and Unilever.
At Wyeth, Boston oversaw the consumer health portfolio, including Anadin, Centrum Multivitamins, Preparation H and ChapStick. She was involved in the pre-launch activity for Zoton’s switch from a prescription-only medicine to a pharmacy-only medicine.
Before joining Wyeth in 2003, Boston headed the Tesco Pharmacy and Tesco Healthcare account at consumer agency BMA Communications. Boston reports to Road MD Paul Jarman, who said her appointment was part of a plan to broaden the agency’s senior team.
Road launched in January and is part of the Little Corner Shop Group, which includes marketing software providers Honeycomb Software and digital marketing agency Digital Rock.
