Brand Create in wound-care win

US-based medical technology company Kinetic Concepts (KCI) has turned to Brand Create to spearhead an international wound-care campaign.

Brand Create will focus on communicating the benefits of KCI’s wound-care therapy systems in the UK and countries outside the US.

The UK agency was ­appointed without a pitch following previous project work for KCI. 

The work kicks off next month and rolls out through 2008. Brand Create is tasked with targeting healthcare professionals and sales teams to raise awareness of KCI’s products.

Brand Create’s managing director Michael Dumigan heads the account and ­reports to KCI’s marketing director Christian Volmer.

Brand Create’s existing clients ­include Nabi Pharmaceuticals and Coria Laboratories.

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