Lloyds TSB switches from Edelman to Citigate

Citigate Dewe Rogerson (CDR) Public Policy has unseated Edelman to win the public affairs account for Lloyds TSB.

Recently formed CDR Public Policy scooped the business after a long-running competitive pitch process. It will now undertake a comprehensive programme of public affairs activity across London, Brussels and Edinburgh.

Edelman was invited to repitch for the work (PRWeek, 5 October) but insiders said CDR Public Policy was always in a strong position because its MD Simon Nayyar led on the account while he was at Edelman.

Nayyar quit his post as vice-chairman of public affairs at Edelman in May to help set up CDR Public Policy – the latest addition to the Citigate Dewe Rogerson group.

He claimed: ‘This is a strategically significant contract win for Citigate. In the four months that we have been trading, we have already developed a client base of more than a dozen clients. CDR Public Policy is the major new name in public affairs. This win confirms that.’

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