Bunnyfoot aims to secure clients in the music, lifestyle and media sectors but will work with clients from all industries.
Pitchers plans to take on three new personnel to work on its accounts.
She said: ‘While a lot of agencies tend to specialise and I see the advantages of this, our main focus is to work with clients who want to move away for the traditional ‘spin’ style PR.
‘The plan is to let the company find its natural path. I am disappointed with the quality and level of service on offer within the industry and I think its time for a change.’