UK building firm hires IAS Smarts

Building giant Wolseley UK has hired IAS Smarts following a lengthy search.

The company, the country’s largest supplier of building materials, dropped B2B firm Camargue as its corporate comms agency earlier this year (PRWeek, 18 July 2007).

IAS Smarts’ Birmingham office is being brought in on a retained basis.

It will work alongside Wolseley UK’s in house comms team to promote its building brands to trade and regional media.

The company’s chain includes well-known rental operation Brandon Hire and new acquisition, as well as its traditional brands Plumb Center, Drain Center and Pipe Center.

IAS Smarts will be charged with promoting Wolseley’s line of ‘green’ building products and its Sustainable Building Center, currently under construction in Leamington Spa.  

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