Samsung lines up with Girls Aloud

Samsung has hired youth specialist The Lounge Group on a project basis to launch its F210 Purple handset.

Samsung lines up with Girls Aloud

The agency will capitalise on Samsung’s relationship with pop band Girls Aloud, and position the Purple phone as ‘the fashion and music accessory for autumn’, according to Lounge Group MD of PR Lisa Jedan.

The limited edition of the phone includes tracks from Girls Aloud’s new album and wallpaper featuring photos of the band members.

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