EML will focus on the firm’s core business areas of medical devices, including blood testers for diabetics and wireless technologies.
The agency will also promote the company’s consumer products, including the Clearblue digital pregnancy test, which it developed in conjunction with Unipath. The campaign will involve corporate comms as well as trade, national and business media relations.
In the US, EML will be working with affiliate agency Bridgeman Communications. The US campaign will support the growth of Cambridge Consultants’ North American business, which is headquartered in Boston.
EML will report to Cambridge Consultants’ head of corporate comms Patrick Pordage. The tech specialists won the business following a three-way pitch.