It is believed to be the first time an Indian outfit has set up shop in the capital. UK agency Bond PR has been brought in to help establish Mutual as it launches its European operations.
Mutual has seven offices across India. The agency will establish a base in Germany as well as in the UK, with the intention of tapping into the lucrative Indian outsourcing market. The firm also hopes to benefit from Indian companies making acquisitions in Europe.
‘There are a large number of European corporates who are eyeing India and want to establish their presence in the Indian market and vice versa,’ said Mutual MD Priyadarshani Sharma.
Mutual’s clients in India include electronics companies Fujitsu and Hitachi and telecoms firm Alcatel Lucent.