Citigate ousts Edelman

Citigate Dewe Rogerson Public Policy has unseated Edelman to win the public affairs account for Lloyds TSB.

Recently-formed CDR Public Policy scooped the business after a long-running competitive pitch process. It will now undertake a comprehensive programme of public affairs activity across London, Brussels and Edinburgh.

Edelman was invited to repitch for the work (PRWeek, 5 October). But insiders said CDR Public Policy was always in a strong position as its MD Simon Nayyar led on the account while he was at Edelman.

Nayyar quit his post as vice-chairman of public affairs at Edelman in May to help set up CDR Public Policy, the latest addition to the Citigate Dewe Rogerson group.

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