Incidentally, when you read Charlie Whelan quoting Alastair Campbell approvingly, you know it's time to start counting the silver. But let's think: who has been assisting the media in this regrettable trend over the past ten years?
Why, Mr Brown and New Labour - not forgetting the major spinning role played by Charlie himself before he became more of a story than his master and had to resign.
Charlie's suggestion that Labour's best hope now is to get on and govern is slightly undermined by his gleeful assertion, some months ago, that Gordon Brown never stops thinking about how to smash the Tories.
Since, as we all know, only women can multi-task successfully, this doesn't bode well for the remainder of Brown's premiership.
John Mounsey, director, Trail Communications.