Scepticism is never bad, but all too often offshoring debates revert to stereotyping. As an Indian working out of London for the past couple of years, my experience with the so-called first world's view of offshoring often shows a bias - one that risks being considered naive. Wake up! Let's be mature about sharing skills from around the world. I find the written and spoken English skills of metropolitan Indians equal to that of native Englishmen, certainly in the public relations industry. I've seen quality content generation for global accounts performed by equally skilled executives, regardless of location.
There is another lesson we can draw from the finance industry: 'Past performance does not guarantee future results.' History offers the ability to learn from the past. NatWest taught its industry the limitations of offshoring. I'm confident our industry has the intelligence to apply these lessons.
Sukul Mohan Bagai, account manager, Text 100 PR.
