International wound care campaign gets agency backing

US-based medical technology company Kinetic Concepts (KCI) has turned to agency backing for an international wound care campaign.

KCI: medical tech company
KCI: medical tech company

Healthcare shop Brand Create will focus on communicating the benefits of KCI’s wound care therapy systems in the UK and countries outside the US.

Brand Create was appointed to the account without a pitch following previous project work for KCI. 

The work kicks off next month and will roll out through 2008.

Brand Create is tasked with targeting healthcare professionals and sales teams to raise awareness of KCI’s products.

Brand Create’s managing director Michael Dumigan heads up the account. The agency’s other existing clients include Nabi Pharmaceuticals and Coria Laboratories.


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