Eastern promise

Air Asia X, which offers long-haul trips to Asia for as little as £250 and names Virgin Group as a founder investor, has brought in Euro RSCG Biss Lancaster on an international corporate, B2B and consumer media relations brief.

Air Asia X: serving up long-haul flights
Air Asia X: serving up long-haul flights

Biss Lancaster will raise the profile of the airline as it negotiates with UK airports and sets to reassure passengers that it is a viable and comfortable alternative to more expensive long-haul options.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in