Transform has tasked Brazen with strengthening the regional reputation of its 22 clinics spread across the UK.
It will manage a PR roadshow, as well as getting 10 Years Younger presenter Nicky Hambleton-Jones to attend clinic open days.
The retained account will be headed up by senior account director Peter Burling, reporting to Transform’s PR manager Shami Choudhry.
Choudhry said: ‘Regionally focused PR is crucial for our clinics as much of our business comes through personal recommendation and endorsement by journalists.’
Meanwhile, high-end South East-based Renew Medica has briefed Sterling Media to supervise events, marketing, advertising and PR. It will also launch the chain’s newest clinic Accent Treatment inside Harrods.
Sterling MD Natasha Mudhar said the agency would be targeting glossy magazines.
