Lewis Communications won the £100,000-plus brief after a three-way pitch.
Lewis said the launch campaign has the potential to expand across Europe, and ‘will draw upon web 2.0 techniques including viral marketing and blogging’.
Avail Intelligence’s technology is used by more than 80 per cent of Scandinavian e-commerce sites – including French fashion house La Redoute and high street clothes chain H&M. UK customers include wine maker Berry Brothers and DVD.co.uk.
‘Avail’s technology is the next big innovation to come from the Swedish marketplace and is coming at a time when user-generated content is becoming a critical medium in marketing campaigns,’ said Lewis associate director Katie Colledge, who leads the account.
