Starfish won the work following a review of One For All’s PR agencies across Europe. Comms activity will include launching new products via editorial, experiential product demonstrations, and product placement in men’s and women’s magazines.
The agency will start by launching One For All’s Zapper TV remote control this month, to be followed by its One For All Zapper 3 later this year.
Starfish is contracted from later this month and is believed to be replacing incumbent agency Touch PR, which declined to comment.
Starfish’s MD Sally Fearfield heads up the account, reporting in to senior figures at One for All’s parent company Universal Electronics.