Timberland brings in Resonate

Troubled rustic clothing brand Timberland has brought in Resonate for an initial consumer and trade PR project brief.

Timberland: iconic brand
Timberland: iconic brand

Timberland’s iconic big boots are no longer a fashion staple, and the company’s profits fell 39 per cent in the three months to 29 June 2007.

Resonate will work with the in-house team to run the day to day media relations campaign with a particular focus on communicating Timberland’s heritage and leadership in the green space.

Resonate MD Michael Frohlich who heads the account said the company has a long held a ‘commitment to “doing well and doing good", which has been a driving force since the Timberland brand was founded in 1973’.

Timberland marketing manager UK & Ireland Niamh McEnery said: ‘Timberland is truly authentic, it has been a ‘responsible’ employer and manufacturer since its foundation and we are very proud of this heritage. We want our consumers to understand this heritage so they can make their own informed choices over what they are buying.’

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