The Department for Innovation, Universities and Skills (DIUS) hired the agency following a competitive pitch.
The three-month long national media relations-led campaign will aim to position the government-funded UK Resource Centre for (UKRC) for women in these professions as a leading force for change. It is the first time that an agency has been used to promote the UKRC.
The hope is that the national press will approach UKRC – rather that the Equality and Human Rights Commission – for comment on anything related to equality in the science, engineering and technology professions.
Trimedia Harrison Cowley client executive Helen Standing said: ‘We’re looking for some quick hits in the nationals and are targeting employers in the science and engineering trades, and human resources publications. We’re also looking at women’s consumer press.’
The account will be headed up by client services director Sally Habergham, who leads a team of three.
The agency will also publicise the UKRC’s Women of Outstanding Achievement photographic exhibition, which takes place next March.
