The Department for Children, Schools and Families (DCSF) has briefed Forster to publicise a series of roadshows aimed at vulnerable youngsters. The agency will also run a number of PR workshops aimed at campaigners and comms professionals involved in implementing the Government’s Teenage Pregnancy Strategy.
The activity will take place in Durham, Leeds, Cambridge, Birmingham, London and Manchester throughout this autumn.
Britain is well known for having the highest teenage pregnancy rate in Western Europe.
Forster marketing manager Gillian Daines said: ‘It’s important that we make sure that the messages are relevant to teenagers in the local areas, but also match up to national messaging.’
As well as publicising the roadshows to young people, Forster will oversee a series of workshops that will outline the national strategy to professionals and advise them on ensuring that local practice fits in with the national message. Attendees will also be able to hear examples of local best practice and put questions to representatives from the DCSF and Department of Health.
Forster will support another workshop that builds on previous campaigns using ‘street teams’ of teenagers to advise peers about drugs. These sessions will focus on advising those who work with young people on how to recruit and train a street team.
Forster board director Ed Gyde will lead on the account, overseeing a seven-strong team at the agency.