Hit or Miss... God (and the media) love a trier

Jason Lewis is sore. The condition was probably brought on by spending 13 years wandering round the world under his own steam - a journey that was completed last week. Lewis took on Alex Foley and Associates, which specialises in expeditions and adventure challenges, to publicise his return. All the major UK newspapers covered the final leg of Jason's route through Europe to the Thames Estuary. Foley even garnered coverage for Lewis' exploits within media outlets across Europe.

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