Don't give up the day job, Boots

Whichever way you cut it, Facebook is more popular than MySpace in the UK these days. So, many companies are targeting the social networking site for surreptitious promotion of their products. Look for example at the Cadbury Wispa pages.

Good to see, then, that Boots' PR department is on the cusp of the digital revolution, shouting from the rooftops about its innovative and cunning use of a MySpace page to promote Boots No 17 cosmetics.

The hip young bucks received coverage in online versions of Bliss and Mizz and even suggested: 'You guys (PRWeek) may be interested in a wider feature about using social networking as a PR tool?' Now what a great, innovative, and completely new idea that would be.

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