Good to see, then, that Boots' PR department is on the cusp of the digital revolution, shouting from the rooftops about its innovative and cunning use of a MySpace page to promote Boots No 17 cosmetics.
The hip young bucks received coverage in online versions of Bliss and Mizz and even suggested: 'You guys (PRWeek) may be interested in a wider feature about using social networking as a PR tool?' Now what a great, innovative, and completely new idea that would be.
