More sought after than personal space at a claustrophobia convention, the account went down to a three-way pitch - Bite seeing-off competition from the unlikely duo of Octopus Communications and Chameleon PR.
But how did Bite seal the deal? Was it through a deep understanding of the company's comms needs? Was it through experience with social media? Or was it because it had the nicest PowerBook presentations?
It could have been any of those things, but perhaps the real reason Bite was able to woo Palo Alto's favourite business was because it boasts no fewer than five global Facebook groups - including one called 'Biters' with an impressive 111 members.
Spare a thought for Bite's recruitment-seeking HR department page though, which has so far garnered only three members - that's 39 fewer than 'Keith Chegwin is a Terrorist'.