B-M branches in to Eastern Europe

Burson-Marsteller has entered a new partnership with Austria's second-biggest PR consultancy.

Galbraith: B-M Europe CEO
Galbraith: B-M Europe CEO

The deal with Hochegger paves to way for B-M work accross Central and Eastern Europe.

The affiliate partnership builds on an existing relationship between Hochegger and Burson-Marsteller in Austria.

But it extends the existing arrangements by also giving B-M a presence in Bosnia-Herzegovina, Bulgaria, Croatia, Hungary, Macedonia, Montenegro, Romania, Serbia and Slovenia.

Burston-Marsteller Europe CEO Jeremy Galbraith said: ‘We have clients who want to have reach across Eastern Europe. Since I started on September 1, my priority has been to build this network.’

He added that further announcements would be made about more countries in the region.

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