Adrian Lee will join the agency as a managing partner on 1 December, having left BSkyB in March.
He is tasked with developing the company’s consumer offering and advising the agency’s entertainment industry clients.
Agency MD James Herring said: ‘Part of the reason we have hired Adrian is to free up my time to concentrate on growing the agency outside of our traditional client base of TV and media. We are looking to expand in the broader consumer brand world.’
Lee was in talks with several other agencies and in-house teams, but said he chose Taylor Herring after being ‘consistently bowled over by its creativity’ when he was a client at BSkyB.
He will join a rejigged senior management team of four that will comprise current MDs Herring and Cath Taylor, whose titles will change to managing partner, and group account director Peter Mountstevens, who will also become a managing partner.
Taylor Herring is 35-strong and has just launched Richard Branson’s TV channel Virgin 1. It is the retained agency of Nobel Peace Prize-winner Al Gore’s Current TV.
Lee was at BSkyB for eight years, where he was in charge of a team of 40, and oversaw the promotion of David Blaine’s Tower Bridge glass box stunt and handled the media storm over Rebecca Loos’ TV interview exclusive. Before Sky, he was an account director at Jackie Cooper PR.