Stripe is charged with handling PR activity, including media and charity agreements, for The People’s Postcode Lottery.
The agency won the account from charity lottery operator Novamedia after a three-way pitch against undisclosed agencies. Work will start immediately in the run-up to the November launch.
The Postcode Lottery is a subscription-based lottery with guaranteed prize money of at least £30,000 every week. It was founded in 1989 by international charity lottery operator Novamedia and already operates in the Netherlands and Sweden with over 4.3m players each week.
