Stripe to launch Scottish lottery

Edinburgh-based Stripe PR is to promote Scotland’s first charity lottery, which will launch next month.

Stripe is charged with handling PR activity, including media and charity agreements, for The People’s Postcode Lottery.

The agency won the account from charity lottery operator Novamedia after a three-way pitch against undisclosed agencies. Work will start immediately in the run-up to the November launch.

The Postcode Lottery is a subscription-based lottery with guaranteed prize money of at least £30,000 every week. It was founded in 1989 by international charity lottery operator Novamedia and already operates in the Netherlands and Sweden with over 4.3m players each week.

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