NEWS IN BRIEF

CONSUMER Troubled high-street retailer JB Sports has brought in Mere PR for a national campaign to position it as ‘serious about sports’. The agency will raise awareness of the existing 400 stores across the UK.

CONSUMER Bray Leino is to promote Caribbean Rum throughout the UK, Spain and Italy after bagging a brief with The West Indies Rum and Spirits Producers’ Association. The Devon-based agency has also been appointed by online shopping website ethicalsuperstore.com.

CITY Virgin has turned to M: Communications for its consortium approach for ailing Newcastle-based bank Northern Rock. Virgin Media retains M: for its financial work.

CONSUMER Best Western Hotels UK has given its national consumer and trade PR account to Communique PR. The group comprises three-and four-star hotels across the UK.

CONSUMER Merseyside’s first professional basketball team, Everton Tigers, is using Paver Smith to handle its PR work and seek sponsorship to support its development plans.

B2B Drinks brand Fever-Tree has handed Sauce Communications a six-month project to promote its natural mixers range to chefs. The products are already stocked in six of the top ten restaurants in the world, including The Fat Duck in Berkshire.

CORPORATE Fishburn Hedges has won an account to provide consumer, retail trade and financial PR to clothing brand Fat Face. Outgoing agency Brunswick did not re-pitch for the business.

CONSUMER The Fitness Industry Association has appointed The PR Office to support its ongoing PR campaign to get the nation fit. The PR Office is charged with rolling out a nationwide consumer campaign in the new year.

B2B The Chartered Institute of Insurance has drafted in Peppermint PR to publicise the first careers fair held specifically to encourage people into the insurance industry. It will target business students interested in a financial services career.

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