Get on board

The British ski and snowboard teams have enlisted PR support to boost their public profiles.

Ski GB: PR support
Ski GB: PR support

Weber Shandwick’s Edinburgh office will conduct an eight-month consumer media relations campaign on behalf of the two sports, having been appointed by Snowsport GB.

The agency is promoting the teams as they compete in the FIS World Cup, Europa Cup and the British Championships. It will attempt to draw attention to individual talents such as leading UK snowboarder Dan Wakeham and skiers Noel Baxter, Finlay Mickel and Andy Noble.

Lesley Clark, director of Weber Shandwick’s Edinburgh office, said: ‘We’ll be looking to get profiles for the team. They will be using this as a platform to encourage more sponsorship.’

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