Freesat wants an agency in place for its launch in spring 2008. The company will offer HD digital TV for a one-off payment, targeting the 27 per cent of the population out of digital terrestrial coverage.
Freesat MD Emma Scott said the firm expects fees to be between £6,000 and £8,000 per month, and that it is looking to receive credentials by 30 October. Four agencies will be invited to pitch, with a view to starting work in early December for an initial six-month contract.
Scott added: ‘We want to make sure that the agency is quite innovative and clever in the way it does things. We want it to make the most out of the budget – to work hard and to come up with interesting quirky ideas.’
Scott, who launched Freeview, added that the company is launching into a ‘busy’ marketplace and the agency it chooses will have to work hard to build brand awareness.