TV news sways most on ethics

News items are twice as lik­ely to change people’s perceptions of a company’s ethics as an advert, according to a survey out this week.

Top ethics: survey rates Boots
Top ethics: survey rates Boots

The Ethical Reputation Index (ERI) found that 53 per cent cited newspaper articles and 63 per cent said TV news most influenced their opinion of a firm’s ethics in the past year. Just 27 per cent said advertising.

Karen Fraser, ERI foun­der, said: ‘People hold a great amount of trust in editorial coverage.’

Boots was rated as the most ethical firm for the first time in the twice-yearly index, followed by M&S and The Body Shop. Some 1,000 people were polled.

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