Differing views on spending levels

Agency bosses have prov­ided contrasting responses to a report suggesting that companies are spending record amounts on PR.

Shore: Cohn & Wolfe CEO
Shore: Cohn & Wolfe CEO

The most recent Bellwether Report says companies are now spending a higher proportion of their budget on below-the-line marketing – including PR – than ever before.

GolinHarris joint MD Jonathan Hughes responded: ‘We’re seeing a shift in the proportion of the marketing budget going to PR. The swing is in favour of online and new media.’

But Cohn & Wolfe UK CEO Jonathan Shore said: ‘It is debatable how much PR is part of the category, particularly with sponsorship of UEFA Euro 2008 and the London 2012 Olympics.’

The next survey is set to include a more detailed PR breakdown.

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