Government set to push literacy

The Government is planning a major drive to improve children’s literacy levels and is on the hunt for PR support.

Reading: children are behind
Reading: children are behind

The Department for Children, Schools and Families (DCSF) has drawn up plans to make 2008 a ‘national year of reading’.

The moves comes amid increasing concern over levels of literacy in the UK.

Figures released by the dep­artment last week revealed that almost one in six children are unable to write their own name by the time they start school, prompting a wave of negative headlines.

The campaign will be managed by the National Literacy Trust and The Reading Agency. It will aim to inspire both children and adults to talk about reading and take part in reading for pleasure.

The campaign will be introduced to schools in January, with public activity beginning in April. The DCSF has not yet issued a brief for the campaign, which was last held ten years ago.

Karen Harris, CEO of public sector specialists Geronimo, said it was the right time for a major reading campaign. She asked: ‘There are some exciting novelists out there like JK Rowling, but is that enough?’

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