The agency will implement a campaign to raise awareness of the dangers of fireworks misuse. It will focus on areas of the UK where fireworks-related accidents have been most prevalent.
Caroline Searle, director at Trimedia, said: ‘It’s mostly media and stakeholder relations. We’re trying to encourage people to pass on the safety message, so we’re sending out letters to stakeholders in the UK – MPs, schools and so on. We’re also working alongside fire services and issuing press releases targeted to different geographical areas.’
The four-strong team headed up by Searle will use the results of a specially-commissioned survey to reveal the extent of the problem among young people across the UK.
The agency provided pitch documents against two other agencies but was not required to present. It won the work through the DfES roster.