Lansons defends internet price comparison sites

Lansons’ public affairs practice has swung in to action defending internet price comparison sites, following the publication of a report calling for such sites to sign up to a code of conduct.

moneysupermarket.com: under scrutiny
moneysupermarket.com: under scrutiny

Research group The Resolution Foundation said that many internet sites failed to explain the commercial re­l­ationships they have with product providers, and that this meant they also risked misleading consumers.

Lansons counts two of the leading price comparison sites – moneysupermarket.com and uSwitch – as public affairs clients. Joint MD Ian Williams heads up the former account, while associate director Beverley Aujla oversees the latter.

Following the report, the agency helped draft press releases on behalf of its clients. The press releases welcomed the report and argued that price comparison sites play an ‘important’ or ‘vital’ role in making complex decisions simple for consumers.

It is understood the agency is now lobbying officials in an attempt to ensure that any code of conduct is voluntary and that the sites themselves are fully inv­olved in any consultations.

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