Bank Saint Petersburg and Russian electronics retailer M. Video plan to launch IPOs before the end of the year. PBN has been tasked with creating investor interest around common Russian IPOs.
Consultants Stuart Leasor, Jonti Small and Anna Gunning head up the London operation.
PBN’s Moscow office will also work on the deals, which represent the first major transactions since PBN sold 49.9 per cent of its business to WPP.
The move is seen as an attempt by WPP to strengthen its presence in these markets. In turn, PBN wants to open itself to WPP’s network.