Agency veteran Nigel Smith leads a team of four in the new office, which complements Schwartz’s European base in Stockholm. Smith has relocated from Schwartz’s San Francisco office, where he was head of healthcare, to become UK MD. He said he is currently ‘aggressively looking for talent’ and seeking to recruit more staff at all levels.
While Schwartz is traditionally a tech agency, the firm has recently branched into life science and healthcare IT and Smith is looking for PROs for both the tech and healthcare divisions of Schwartz London. ‘Open- source tech, medical devices and life sciences are really our sweet spots,’ he said.
Smith and his team have won four business contracts in the weeks since they set up shop, although these wins have yet to be announced.
Schwartz’s US client list includes tech brands such as web portal Lycos and Wikimedia, developer of the online encyclopaedia. The agency also launched DayJet Corporation’s on-demand private jet service for US business travellers.
Schwartz is the second US tech agency to move to London in recent months. This summer, San Francisco firm Spark PR opened a base in Mayfair called SPR Europe (PRWeek, 1 August). The agency’s London branch has won new accounts including digital sticker company Moo and Openads, an open source advertising programme.