Bite to promote CacheLogic

Tech specialist Bite has won an international brief to promote content delivery outfit CacheLogic and its Velocix technology.

The Next 15-owned agency beat two competitors to the business, which covers both the UK and North America. Bite will focus on a media and analyst relations brief in both traditional print media and online. 

CacheLogic delivers content for web 2.0 media, inc­luding video-on-demand services and online games. The company is headed up by Silicon Valley stalwarts Phill Robinson and John Dillon, who recently moved from web outfits and SurfControl respectively.

Dillon said Bite was ‘the decisive winner’ of all the UK agencies he met. ‘Trust was a key factor in appointing a retained agency, and we made our decision based on the people we met,’ he added.

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