The Next 15-owned agency beat two competitors to the business, which covers both the UK and North America. Bite will focus on a media and analyst relations brief in both traditional print media and online.
CacheLogic delivers content for web 2.0 media, including video-on-demand services and online games. The company is headed up by Silicon Valley stalwarts Phill Robinson and John Dillon, who recently moved from web outfits Salesforce.com and SurfControl respectively.
Dillon said Bite was ‘the decisive winner’ of all the UK agencies he met. ‘Trust was a key factor in appointing a retained agency, and we made our decision based on the people we met,’ he added.